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In order to fulfil its vision, ROBSONBerries applies a strategic plan of business, with the main objective of increasing the company’s value, which is why it has to stay in force in the exportation market.
OBJECTIVES
The short and long term objectives are the following:
| • | TO COUNT WITH A WIDE VARIETY OF PRODUCTS AND SERVICES IN THE BERRIES LINE; the purpose was to have a diversified line of produces, but at the same time to reaffirm a specialization, the berries. |
| • | TO EXPORT DIRECTLY; the direct information of the market will allow us to take the appropriate and opportune decisions. In addition, a direct exportation will allow access to better margins. |
| • | TO CLIMB IN SIZE; a bigger size allows more efficiency, in addition with increasing the Company’s value and having a better participation in the market; exportation agricultural business are finally always managed by the bigger size companies. |
| • | TO GIVE PERMANENT JOB TO THE EMPLOYEES; employees are trained. Having a temporal job forces them to look for jobs in other sources. But the main reason of this objective is to fulfil the Company’s mission, which is to generate development for the people and community. |
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ROBSONBERRIES | CHILE 
